Project
European Quality Winestaste the Difference
Client: UNIONE ITALIANA VINI (UIV) | PRODECA
Contract Value (aprox): €6.834.831
Program type: Multi (Call 2019)
Period: 01-03-2020 / 31-12-2023
Producs: Wines: European Quality Schemes PDO, PGI (and related logos)
Target country: China and USA
Supported by:
The firm has been selected as implementing body. The tasks and deliverables implemented by the consultants are:
- Press office: publication of press releases, press events organization
- Development of promotional material for the campaign
- Project management and technical assistance
- Risk assessment and management on COVID-19 crisis and relative alternative solutions
- On-line promotion campaign: social media and website management
- Study trips in Spain and Italy
- Seminars, workshops, B2B meetings, training for the trade/cooks, activities at schools
- Participation in international fairs